Last week, the CVB launched a new initiative encouraging Virginia Beach businesses to promote their increased health & safety protocols. In an effort to make visitors feel comfortable while visiting Virginia Beach, the “Summer Smarter” initiative allows businesses to voluntarily pledge to meet and, if they choose, exceed the health and safety standards set for by Gov. Northam’s Phase I reopening orders. Businesses that take the pledge will be featured on a dedicated landing page found on VisitVirginiaBeach.com. Added perks include window clings for eligible participants which are currently in development and will be available very soon. Interested businesses can sign up through the CVB’s Partner Pipeline platform.