The Virginia Beach Convention & Visitors Bureau is excited to offer an industry Cooperative (Co-op) Marketing Program during Fiscal Year ‘21 to run from late summer into the shoulder season need period. The program was designed with you, our valued partners, in mind by offering advertising flexibility at an affordable price point in order to collectively drive visitation to the destination. The OTA Co-op program offers participants the ability to maximize the impact of their marketing investment with a matching funds program in partnership with two leading travel and tourism digital media partners, Expedia and TripAdvisor. For more information, view this presentation.