* We buy direct from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you.* If an item doesn't pull its weight in our stores, it goes away to gangway for something else.* We buy in volume and contract early to get the best prices.* Most grocers charge their suppliers fees for putting an item on the shelf. This results in higher prices... so we don't do it.We keep our costs low — because every penny we save is a penny you save.It's not complicated. We just focus on what matters:Great food + Great prices = Value.