The large statue of King Neptune holding his trident is depicted on the boardwalk at Virginia Beach's oceanfront at sunrise.

State of Tourism

The State of Tourism is an annual event hosted by the Virginia Beach Convention & Visitors Bureau to celebrate the city’s thriving tourism industry—one of its largest economic drivers. The forum highlights the year’s achievements in attracting visitors, expanding tourism initiatives, and enhancing the city’s reputation as a premier coastal destination. Attendees often include city officials, hospitality professionals, business leaders, and community partners who gather to review tourism statistics, marketing successes, and upcoming projects that contribute to the economic vitality and quality of life in Virginia Beach.

See the 2025 State of Tourism event and explore this year’s insights.

2024 Virginia Beach Tourism Economic ImpactDownload
2024 Virginia Beach Travel USA ReportDownload

Current Visit Virginia Beach Marketing Initiatives

2024 Economic Impact of Tourism

Infographic showing the economic impact of tourism in Virginia Beach in 2024, with statistics for the U.S., Virginia, Coastal Virginia, and Virginia Beach, plus a local benefit statement.
Infographic showing the economic impact of tourism in Virginia Beach in 2024, with statistics for the U.S., Virginia, Coastal Virginia, and Virginia Beach, plus a local benefit statement.
Infographic showing 2024 Virginia Beach tourism impact: $3.9B total impact, 14.3M visitors, $2.6B visitor spending, visitor statistics, and breakdowns of spending and activities.
Infographic showing 2024 Virginia Beach tourism impact: $3.9B total impact, 14.3M visitors, $2.6B visitor spending, visitor statistics, and breakdowns of spending and activities.