Humana Rock 'N' Roll
Half Marathon

August 31 - September 1, 2019


As the first-ever half marathon race, The Rock ‘n’ Roll Half Marathon has helped to position 13.1 miles as the hugely popular race distance that it is today. Held each year on Labor Day weekend in conjunction with the American Music Festival,  runners are treated to miles of music along the course and a grand finish on the oceanfront Boardwalk, in addition to the popular 3-day concert series.

If 13.1 miles seems like a little too far to run, participants can also opt for the 5K race or the Mile on the Sand and still cross the finish line to party it up with the Toyota Rock ‘n’ Roll Concert Series. 

Rock 'N' Roll Marathon & Fitness Expo Schedule


Friday, August 31

Health & Fitness Expo - Day 1

Virginia Beach Convention Center, Halls B, C, & D
1:00 PM - 7:00 PM

Saturday, September 1


Start: 21st and Atlantic Avenue
Finish: Virginia Beach Boardwalk

7:00 AM - 8:30 AM

Mile on the Sand

Oceanfront, 19th Street
8:30 AM

Health & Fitness Expo - Day 2

Virginia Beach Convention Center, Halls B, C, & D
10:00 AM - 5:00 PM

Sunday, September 2

Rock 'N' Roll Half Marathon

Start: 14th Street and Pacific Avenue
Finish: Virginia Beach Boardwalk
7:00 AM - 12:00 PM

Labor Day Weekend Lineup


For many, Labor Day Weekend marks the conclusion of the summer months – a time to sit back, relax and reflect on a season of beaches, barbecues and beer, while diligently reapplying aloe on that blistering sunburn. The weekend may indeed signal the end of one season, but instead of reflection and recuperation, we like to focus on the ushering in of a new season in style. From a thrilling test of endurance along the boardwalk to heart-pounding, fist-pumping music right on the sand, Labor Day Weekend in Virginia Beach is the celebration that such a weekend deserves.