According to research by Destination Analysts (DA), the outlook for travel in 2022 is shaping up in a promising way, with more trips overall and to a more diverse set of destinations. The near-term outlook is also positive, although current COVID and financial concerns will need to be assuaged.
IMPORTANT: These findings are the result of DA's independent research, which is not sponsored, conducted, or influenced by any advertising or marketing agency. Since March 2020, Destination Analysts has surveyed 1,200+ American travelers about their thoughts, feelings, perceptions, and behaviors surrounding travel—specifically in the wake of the coronavirus pandemic—and explored a variety of topics. The key findings represent data collected November 24th-26th.
Key Findings to Know:
Travel’s outlook for 2022 looks promising. As shown in the infographic below, when Americans were asked to describe their travel in 2022, top choices include “hopeful,” “excited,” “fun” and “more.” In fact, 33.2% of American travelers say they will take more leisure trips in the next year and the same proportion (33.4%) say they will spend more money on their leisure travel in 2022. The average reported leisure travel budget for 2022 is currently $3,797. Beaches, rural towns, and national/state parks destinations will still be where a majority of American travelers head, with more than 70% reporting plans for these types of destinations. Meanwhile, 66.2% of travelers currently say they plan to visit cities, although 29.3% report that they will increase their urban travel in 2022. When asked to list the domestic destinations they most want to visit in 2022, Florida, New York, Las Vegas, California, Hawaii, and Texas are top among American travelers as they look forward to 2022. However, domestic destinations will face more competition again as 23.6% say they will increase their international travel in 2022. American travelers also look to continue to take trips to make up for time missed out on with loved ones during the pandemic: 39.2% say they will increase their family travel in 2022 and 32.8% will increase their travel with friends.
Read the full report here.