In an effort to help reduce the spread of COVID-19 in Virginia Beach, the CVB launched a digital advertising mask campaign targeting locals and visitors age 18+ entering Virginia Beach corridors to drive awareness of mask requirement. Efforts are measured by awareness count of minimum 9+ million impressions between July 27-October 31. Free masks are available at the Visitor Information Center at I-264/Oceanfront during operating business hours. Please call ahead to confirm hours, and special thanks to the Something in the Water festival team for their donation of various festival sponsor disposable and cloth masks. Masks that include the Virginia Beach CVB logo have been ordered and delivery is expected September 2020.