Originally certified in 2014, the CVB Leadership Team is proud to announce that Kelli Norman, CVB Director of Tourism Marketing & Sales, has earned her reaccreditation as a Certified Destination Management Executive. The Certified Destination Management Executive (CDME) is the tourism industry’s highest individual educational achievement. The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program’s focus is on vision, leadership, productivity, and implementing business strategies. Way to go, Kelli! Thank you for your continued dedication to the travel and tourism industry.