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Campaign Toolkit for

Local Businesses

 

In March 2021, the Virginia Beach Convention & Visitors Bureau launched the evolved "We're Open" tourism campaign, which has been refined with a special focus on families, to show the world that Virginia Beach is open and ready to help families make memories that will last a lifetime in our coastal city.

As the COVID-19 Pandemic still playing a big factor in the day to day life of our world, we are focused on operating safely and responsibly, while still offering the fun family vacation that is needed now more than ever. We encourage our local businesses to get involved as we begin rolling out various tools and resources.

 

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CAMPAIGN NARRATIVE

 

The beaches of Virginia Beach are open and ready to welcome you and your family.  Sunbathers and sandcastle builders come for the wide, sandy beaches, surfers and bodyboarders come for the gentle, yet consistent waves, and everyone comes for the unforgettable experience of a classic day at the beach.

Located in the Coastal Virginia region, our unique districts are ready to show your family how we happily live the life. From the lively Oceanfront District and eclectic ViBe Creative District, to the bustling Town Center and everywhere in between, there’s a place here for everyone. Home to a flourishing local food scene, rich history, expansive, homegrown arts and entertainment options, and endless ways to just get outside and play, we invite you to explore everything our diverse coastal community has to offer.

When you're ready, our doors are open to you and your family. Come relax, recharge, and enjoy everything a Virginia Beach vacation has to offer.

We're waiting for you.

 

 

GET INVOLVED!

 


 

RIGHT NOW:
 

1. We're Open Profile Frame
 

Right now you can update your social media profile frame (click here to go directly to it) with the “We’re Open Virginia Beach ™” logo. If you have a business account and are having trouble adding the frame to your business page, please click here for step-by-step instructions.   We have been informed that businesses are having trouble updating their business page and we've reached out to Facebook directly with assistance with this. Thank you for your patience.


We're Open Profile Frame

 


 

2. Hashtag #VBisOpen


Use the hashtag #VBisOpen to share with us and travelers what your business is doing during the Phase One re-opening process.
 

We're Open phone


Social Media Post Examples:
 

Example 1 Surf and Adventure Co. is open, and your paddleboard is waiting for you. We will see you soon! #VBIsOpen

Example 2 Commonwealth Brewing Company is open, and your beer is waiting for you. We will see you soon! #VBIsOpen

Example 3 The Hilton Virginia Beach Oceanfront Hotel is open, and your room is waiting for you. We will see you soon! #VBIsOpen

 


 

3. Logo Signage Templates and Logo Use for Promotions
 

The “We’re Open Virginia Beach ™”graphic is now available to be used on marketing collateral for your business. The graphic may be used on items such as stickers, badges, shirts, posters, email marketing or ads. We want to empower you to use this message and assets in ways that are relevant for your business. We've included templates in the logo request form for rack cards, business cards, tent cards and 8x11 signs.
 

We're Open 8x11 We're Open rack card 


• Can you create posters for your business?
• Can you add it to your website?
• Can you create social media posts with your imagery?
• How can you spread the message?

 

Visual Examples

We're Open Shirt 

We're Open menu

We're Open Banner

 


 

LOGO COLOR PALETTE
 

We're Open Color Palette
 

pantone 304 c rgb: 154/219/232 hex: 9ADBE8 cmyk: 35/0/2/0 appears in the wave art.

pantone 226 c rgb: 208/0/112 hex: D00070 cmyk: 0/100/0/2 appears in the scroll and the sun.

pantone 1235 c rgb: 255/184/28 hex: FFB81C cmyk: 0/25/94/0 appears in the word “We’re” and in the sun’s rays.

pantone 228 c rgb: 137/12/88 hex: 890C58 cmyk: 17/100/0/33 appears in the sun.

pantone 304 c rgb: 154 219 232 hex: 9ADBE8 cmyk: 35/0/2/0 appears as the mark background color.

pantone 274 c rgb: 34 21 81 hex: 221551 cmyk: 98/97/0/49 appears in the word “Open.”

If you are interested in using this logo, fill out the CONTACT form below. 

 


 

WINDOW SIGNS
 

 A limited run of printed window signs are being produced for local distribution. 

If you are a member of VB Restaurant Association, VB Hotel Association, ViBe Creative District, Central Business District Association or Atlantic Avenue Association, please contact your Executive Director or Marketing Manager to receive your window sign, while supplies last.

This graphic is also made available to you for download in the Logo Toolkit request form below.
 

We're Open sticker


 

FAMILY RESOURCES

 

Download and share these fun and educational resources for families. With our arts scene, museums, rich history and unique coastal environment, there is no shortage of educational opportunities and unforgettable fun to be had in Virginia Beach. From distance learning opportunities to fun, interactive scavenger hunts and coloring books, these resources will help you and your family get the most out of a Virginia Beach vacation.

 

VB SMARTER 2021

 

TAKE THE VB SMARTER PLEDGE

 

VNB Smarter 21 LT2

 

VB Smarter in Virginia Beach is the message we are working to share to residents and guests to highlight to work that Virginia Beach businesses are doing to protect consumer and employee health. The CVB is interested in learning and sharing what YOU are doing to make your guests comfortable so we can include this information in our advertising promotions.  This gives you the opportunity to share your new cleanliness protocols with visitors to our website through your business listing.

Instructions:

1. Log in to your Partner Pipeline.

2. On the Home Screen, under  Marketplace, press “Learn More.”

3. Next, press “Register” to add your information. There will be a form to fill out.

4. Finally, press “Submit” and we will be notified of your submission.

EXAMPLE

Here is an example of a business listing, Rockafeller's, with their "VB  Smarter" pledge. We recommend that you use the same intro sentence and exit sentence with your details in the middle. 

INTRO SENTENCE: BUSINESS NAME is taking the pledge to VB Smarter in 2021 – and in partnership with the city of Virginia Beach, we will adhere to a new set of operational protocols with the safety, security and well-being of our community, our visitors and our employees in mind.

---INSERT YOUR SPECIFIC BUSINESS DETAILS---

CLOSING SENTENCE: At BUSINESS NAME, We’re Open, and we’re pledging to VB Smarter.

You can find other examples by going HERE

If you are currently having trouble updating your business listing, or need to create one, email our CVB Partner Development Team.

 

 


 

We're Open Logo Request
 

“We’re Open” Logo Usage Policy
 

The “We’re Open Virginia Beach ™”  logo is owned by the City of Virginia Beach and is pending trademark approval. In general, the use of the logo should be limited to Virginia Beach businesses and is recommended to be used for promotional and marketing purposes directly related to Virginia Beach’s tourism, cultural and economic vitality industries.  The City of Virginia Beach strives to maintain the integrity of the logo and therefore restricts the use of the logo to promotion of travel, tourism, and recreation in Virginia Beach.

Contact Information

Additional Information

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