Beach Music Cruise-In, combining bands on the beach and cars on the boardwalk, blends the best “oldies” with dancing under the stars in a jam-packed blast to the past! Settle into the sand as the top Beach Music bands from up and down the East Coast descend on the Virginia Beach oceanfront in a nostalgic salute to the “good old days” of cool cars and hot tunes. Stroll the boardwalk to view classic cars, hot rods, antiques, and more. A three-day series of free concerts is presented on a stage built right on the beach at 30th Street. Evening concerts on Friday give way to a full day of entertainment on Saturday and more daytime concerts on Sunday. Admission to concerts on the beach at 30th Street are free.