Contributed by Matt Robinette, Sports Marketing Event Supervisor at the Virginia Beach Convention & Visitors Bureau.
The saying, “What happens in Vegas stays in Vegas” didn’t ring true for the Virginia Beach CVB’s Sports Marketing department, who brought back many new insights and potential leads for sporting events from the 2011 TEAMS conference this past October. Produced by SportsTravel magazine, the TEAMS Conference and Expo is a significant conference for the sports events industry and the City of Virginia Beach Sports Marketing department.
TEAMS refer to “Travel, Events and Management in Sports” and host entities known as “event owners.” The conference provides these event owners with educational sessions, keynote speakers and the opportunity to get to know host cities. For the Virginia Beach Sports Marketing crew, it offers a chance to build and maintain relationships in hopes of luring new sporting events to select the resort city as their host destination. This year, the team was able to connect with USA Field Hockey, CrossFit Games, Dog Agility Association, US Lacrosse, Competitor Group and many more event owners.
For TEAMS11, we partnered with Sports Virginia, Virginia Tourism Corporation’s sports division. Sports Virginia understands what sports travel is and the type of impact it has on a region’s economy. VTC culls together a number of cities throughout the state focused on sports tourism to create a unified group under one umbrella. Overall, the TEAMS conference is a great experience that generates business for the City of Virginia Beach and the Commonwealth of Virginia.



