Travel Matters

The travel industry remains a key contributor in encouraging growth in the City of Virginia Beach. As a major economic force, Virginia Beach strives to maintain tourism's role in enhancing our community.

Virginia Beach: Live The Life

2014 ECONOMIC IMPACT OF TOURISM:

On the United States:

$927.9B

    in direct travel-related expenditures that leveraged an additional $1.2 trillion in other industries (indirect and induced)
  • 15.0 million jobs supported by travel expenditures (8.0 million directly and 7.0 million in other industries)
  • $141.5 billion in federal, state and local tax revenue

On the Commonwealth of Virginia:

$22.4B

    in direct travel-related expenditures
  • $1.5 billion in state and local taxes
  • 217,000 jobs and $5.1 billion insalaries

On the Coastal Virginia Region:

$4.62B

    in direct travel-related expenditures
  • $362 million in state and local tax revenue
  • 44,521 jobs and $911 million insalaries

On the City of Virginia Beach:

$1.37B

    in direct travel-related expenditures
  • $3.8 million on average spent a day
  • $115 million in state and local tax revenue
  • 12,568 jobs and $244 million insalaries
  • 6.0 million overnight visitors

VIRGINIA BEACH Convention Center FY14-15

  • 327 events
  • 583,355 est. attendees
  • 93,995 est. room nights
  • $40 million in est. attendee spending
  • $7,939,183 in total direct and indirect revenue to the City from VBCC
  • Convention Center renews LEED® Gold certification
  • Convention Center Installs New Energy efficient LED Lighting
  • Convention Center selects Centerplate as the Food and Beverage Food Service contractor

$3,990,936.04

VBCC Record Revenue

384

FY15 Lead Opportunities distributed by M&C/Sports (representing 282,501 total room nights)

13

Corporate Social Responsibility Projects Conducted

3

Number of Beaches you can visit in one VB vacation (Launch of 2015 "Three Beaches; One Vacation" campaign)

One of the "Best Cities for Latinos"

-Latin Post (September 2015)

14

Travel Writers Hosted

431

Out-of-Market Media Hits

846,418,296

Media Circulation

$12,589,435

Media Value

Virginia Beach operates first visitor center nationally to earn LEED® Gold in Existing Buildings category

The virginia beach CVB Supports Thank the Visitor Day with the Coastal Virginia Tourism Alliance

Virginia Beach CVB Selects BCF as Advertising Agency

Roger Dow Keynotes State of Tourism Luncheon

13.2M

2014 Total Number of Visitors

=

6.0M Total
Overnight Visitors

* Source: Longwoods International Research

+

7.2M Total
Day Visitors

Hotel Room Demand 
(occupied room nights)

Repeat Visitation 76.0%
Shoulder Season Visitation
(September through May)
64.5%
Hotel Occupancy 55.5%
Hotel ADR (Average Daily Rate) $120.23
Hotel RevPAR
(Revenue Per Available Room)
$66.71
Source: Smith Travel Research
Revenue for all lodging $315M
Revenue for all hotels $258M
Avg. Annual Lodging Revenue $11.5M
Growth ('09-'14) 4.5%
Source: Official City Tax Receipts
* Source: 2014 Virginia Beach Overnight Visitor Profile / Smith Travel Research

Average Length of Stay in Virginia Beach By Season

Winter

3.8 NIGHTS

Spring

3.3 NIGHTS

Summer

4.6 NIGHTS

Fall

3.4 NIGHTS

*Source: 2014 Virginia Beach Overnight Visitor Profile

$337.8 million

2015 Record VB Lodging Sales

1.83 million

Organic Website Traffic

25,446

Vacation Guide Requests or Downloads on VisitVirginiaBeach.com

37,667

Views to About Us Section of Website

THE DAILY LIFE BLOG LAUNCHES ON Visitvirginiabeach.com

VIRGINIA CONVENTION AND VISITORS BUREAU PARTNERS WITH NORFOLK AND RICHMOND, VA TO ATTEND IMEX 2015

Proposed fy17 departmental budget of $20,753,656

communications unit partners with virginia beach police department for safe spring break campaign

Average Visitor Spending in Virginia Beach, Full Year 2014

$1847

Average Visitor Spending in Virginia Beach By Season

2014 Annual Average Household Income (HHI) of visitors to Virginia Beach

$108,969

* Source: 2014 Virginia Beach Overnight Visitor Profile

6

Number of languages supported by VisitVirginiaBeach.com

383

Pairs of socks donated by CVB staff to JOC as part of 2015 "Thankful Thursday" holiday

5

Speakers Bureau Events in FY15

71,253

Beach Life Video views from February - June 2015

virginia beach meeting and convention and sports marketing team hosts "making meetings meaningful, memorable and fun" familiarization tour

beijing rep contracted for international tourism

Virgo Award Winner - Sports Marketing - 2014 Sales Team of the Year

OVER 30 UNIQUE AND CUSTOMIZABLE LIVE THE LIFE ADVENTURES PROGRAMS EXCLUSIVELY FOR GROUP TRAVELERS

2014 International Visitation

OVER 2.3 MILLION

overseas travelers visited the Capital Region, which includes Virginia Beach, for leisure or business travel.

  • Visitors from Western Europe accounted for 40% of the regions total visitors.
  • Visitation increased 14% in 2014, generating 290,000 more visitors to the Capital Region.
  • China surpassed the United Kingdom as the largest overseas visitor country to the Capital Region in 2014.
  • And in Virginia Beach, Canadian visitation accounts for more than 6% of summer visitation.
* Source: US Travel Association / Virginia Beach Convention & Visitors Bureau

Advocacy

Tourism is one of the largest revenue generators for the City of Virginia Beach. Tourism spurs growth, builds a strong tax base and creates jobs that cannot be outsourced. Increased traveler visits and greater traveler spending in local businesses result in faster job creation and higher tax revenues that far surpass the initial investment. In this way, the Virginia Beach tourism industry provides a significant return on investment for our residents.

We must all work together to protect our tourism industry. To grow and strengthen our tourism industry, we need the support of our business community, our residents, our tourism partner associations, and local and state political leaders.

Increased visitor spending means increased economic impact for Virginia Beach's local economy. This helps to eliminate additional tax burdens on our local residents to provide essential services. Tourism also creates attractions that contribute to the high quality of life our residents deserve. Tourism created over 12,500 jobs in 2014 - it is an industry that we can all celebrate and protect.

18

Community events held in 2015

$3,300

Value of gift cards donated by attendees of 2015 CVB Holiday Event for "in need" members of the local hospitality community

TOURISM PRODUCT DEVELOPMENT

Virginia Beach is a city on the rise. Our city leaders have identified a number of strategic growth sites in the city that lie in key tourism areas, such as the resort area, the 19th Street Corridor and the Marina District. In addition, the Virginia Beach Convention Center sees a headquarter hotel as a needed addition. Virginia Beach ist the most populous city in Virginia with more than 445,000 residents, attracting nearly 6.0 million overnight visitors each year.

Virginia Beach is internationally recognized as one of the best places to live, work and do business. This strength comes not only from the city's strategic location, but also from its diverse mix of industry, attractions and people.

As one of the largest revenue generators for Virginia Beach, the tourism industry provides a significant return on investment for our residents. Yet, the competition among tourism destinations is fiercer today than it has ever been - for leisure, meetings and conventions, and sports marketing. Product development is key for cities to stay attractive and attract leisure and business visitors to their shores.

Join Us

Virginia Beach tourism thrives alongside our industry partners.
For more information on how to connect, grow, and invest with us,

or contact:
Brad Van Dommelen, Director Virginia Beach CVB
[email protected] | 757-385-4700

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