Research

  • Research Strategic Plans

    Tourism is the one of the largest revenue generators for Virginia Beach, because the city thrives as a year-round tourism and meetings/convention destination. This success can be attributed to a variety of factors, including proactive targeted marketing efforts guided by a variety of research methodologies.

    Research provides critical information that shapes the strategic direction and tactics of the Virginia Beach CVB’s marketing efforts. No single piece of research provides the answer to solve today’s ever-changing marketing challenges, which is why we gain insight from many sources, some new and some that we have relied upon for years.

  • STR Report

    Virginia Beach

    December

    Year End
      2015 2016 % Change 2015 2016 % Change
    Occupancy

    38.4%

    44.1%

    14.7%

    56.7%

    62.5%

    10.1%

                 
    ADR  $76.82   $77.01 

    0.2%

    $125.38 $127.04

    1.3%

                 
    RevPAR $29.52 $33.94

    15.0%

    $71.11 $79.36   11.6% 

    Source: STR, INC.
    REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

  • U.S. Travel Association Reports:

    Fast Forward:

    The travel industry not only sustains small businesses and communities, but also serves as a leading export and creates American jobs that cannot be outsourced. In turn, these travel-related jobs give American workers a first foothold on the job ladder and provide valuable skills and education that lead to rewarding careers.

    The Power of Travel Promotion:

    U.S. Travel's latest report, The Power of Travel Promotion, includes new case studies and data on the positive return on investment states and destinations have reaped from substantial travel promotion. The report provides valuable ammunition to inform elected officials on the value of travel and tourism and how travel promotion strengthens economic vitality.

    Travel Means Jobs:

    Travel plays a critical role in the nation's economy. The report illustrates how travel serves as a powerful economic engine driving our nation's recovery and putting Americans back to work.
  • Keep up to date with Virginia Beach CVB news and tourism industry events.

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